When consumers start looking for products or services on the internet, they want results that are relevant, they want them quick and they want them close to where they live and work [within driving distance].
The Kelsey Group and BizRate (2 leading Internet Research Firms) estimate that 25 percent of all Internet searches are LOCAL in nature - that's 25% of 90 billion searches.
What does this mean?
Quite simply, it means that searchers are typing in the relevant City, Town and/or State when they perform a search along with the category - 25 percent of the time.
For example "Cary NC townhomes", "Denver coffee chop with wifi" or "Orlando vacation home".
What good would a generic search like "townhomes", "coffee shop" or "vacation home" do someone who really had a need for the product or service more specific to their desired location.
This is Local Search!
And more importantly it's how over 20 billion searches were done in 2006 and it's grown from there incredibly.
Savvy small business owners know that the Internet is a powerful way to reach out and touch new customers moving to or already in their immediate area.
The fact is that more and more people start their searches online and no longer reach for the printed Yellow Pages.
The question for any business owner today is...
Will a searcher looking for my product or service
find MY business?
It is a fact that successful internet marketing starts with keyword research.
You simply must know exactly what words or phrases people are using to find your service or product. This is not an area to guess or ask your friends. It's vital to your success.
Get your Stash of Keywords and Phases people are using every day to find either you or your competitor.
1. PPS Web Spy: All I can say is WOW - this Tool will tell you "Exactly" what words successful Google AdWord competitors are using, how much they are spending, what traffic they are getting. If you want to be a player in your niche - also a much have - AND it's FREE!!.
2. Keyword Elite: This is an incredible research tool for finding keywords that will make you money. The depth of detail you'll get will amaze you - but more importantly will provide you with 'Exactly' what terms you need to use to get the targeted traffic you need.
3. Internet Business Promoter: - is a must have research tool to determine what success you're currently having (or reasons you're not) and to help you know the "Exact" content you need to create prior to submission (or indexing) to search engines like Google. It also has the easiest (yet powerful) Linking Building tool we've tested.